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How to Create a More Female-friendly Transportation Industry

“What’s a pretty little thing like you doing working on cars?”

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Rising Technicians, a Tip for Success: Keep Learning

The automotive aftermarket is a $277B industry, growing since 2010 and predicted to continue. It’s fueled by consumers keeping their vehicles longer, putting more miles on them and needing more help when it comes to servicing them.

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Shifting the Myth

Many automotive technicians were inspired to work in this industry for very personal reasons – maybe they grew up working in their family’s repair shop, have a knack for taking stuff apart and putting it back together again or they’ve just always had a passion for cars. Instead of listening to conventional wisdom’s claims that the only path to a successful career is through a university education, they chose to go their own way and make a living using a trade.

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